Yesterday I was greeted by an email with the subject line "You deserve a personal shopper"...and that's fine, it's always nice to know that J Crew is thinking of me...but when I opened the email I saw this:


Now, the idea of a personal shopper I can (just about) understand...you may have a lot of people to buy gifts for...a husband who wants a second opinion, but not yours...or you may just like the idea of receiving a higher and more personalized level of service.

My issue (you probably guessed by this point that I had an issue) is the use of the word "stylist" as one of the descriptions of the service. Maybe if we were talking about a department store, containing multiple brands, this may be an accurate portrayal of the services on offer but...you're going to be in a J Crew store...with someone who works for J Crew...is there any chance you're going to get "styled" in a look that you couldn't have come up with yourself by copying one of the pictures in their catalog? Is this really a stylist...or merely an unusually persistent sales assistant?

And don't even get me started on the "Someone to tell you how it really looks line"...